Privacy Policy

This Privacy Policy describes how Infinite Idea Machine, Inc. (“Company,” “we,” “us,” or “our”) collects, uses, and shares information in connection with your use of the Taste website at buildwithtaste.com, the Taste macOS application, and any related services (collectively, the “Service”). By using the Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide

• Account information. When you create an account, we collect your email address, username, and password (stored as a salted hash).
• Profile information. You may optionally provide a display name, bio, avatar image, social links (X, Threads, Instagram, personal website), and hiring-related details such as availability, title, location, languages, skills, and specialties.
• User content. Screenshots you capture or upload (“Samples”), notes, tags, and any portfolio items you publish through the Service.
• Communications. If you contact us via email or other channels, we retain the contents of those communications.

1.2 Information Collected Automatically

• Usage data. We collect information about how you interact with the Service, including pages viewed, features used, design ratings, and navigation patterns.
• Device and browser data. We may collect your browser type, operating system, device identifiers, IP address, and general location (city/region level) derived from IP.
• Cookies and local storage. We use essential cookies for authentication sessions and local/session storage for navigation state (e.g., referral attribution).

1.3 Information Derived from Your Content

When you capture or upload screenshots, we use AI-based processing (including third-party AI models) to extract structured design attributes such as colors, typography, spacing, and layout patterns (“Design Tokens”). These tokens, along with a synthesized taste profile, are stored as part of your account data.

2. AI Model Training

We do not use your screenshots, samples, design ratings, or other User Content to train artificial intelligence or machine learning models. When we process your screenshots to extract Design Tokens, we use third-party AI services (such as OpenAI) under API terms that prohibit the use of your data for model training.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service.
• Process your screenshots and generate design tokens and taste profiles.
• Enable social features such as public profiles, discovery feeds, follows, saves, and the designer hiring directory.
• Send transactional emails (e.g., password resets, account notifications).
• Send product updates, social notifications, and marketing communications where you have opted in or where permitted by law. You can unsubscribe at any time.
• Process payments and manage subscriptions through our billing provider.
• Analyze usage trends and product performance to improve the Service.
• Detect, investigate, and prevent fraud or abuse.
• Comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. We share information only in the following circumstances:

• Public content. Samples, profile information, portfolio items, and taste profiles you mark as public are visible to other users and may be indexed by search engines.
• Service providers. We share data with third-party vendors who perform services on our behalf, including:
  • Supabase — authentication, database, and file storage.
  • PostHog — product analytics.
  • Resend — transactional and marketing email delivery.
  • OpenAI — AI processing of screenshots to extract design tokens.
  • Lemon Squeezy — payment processing and subscription management.
• Legal requirements. We may disclose information if required by law, regulation, legal process, or governmental request.
• Business transfers. In connection with a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal, accounting, or fraud prevention purposes.

6. Data Security

We implement commercially reasonable technical and organizational measures to protect your information, including encryption in transit (TLS), secure password hashing, and access controls. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

• Access and correction. You can access and update your profile information through your account settings at any time.
• Deletion. You may request deletion of your account and associated data by contacting us at alex@infiniteim.com.
• Marketing opt-out. You can unsubscribe from marketing emails by using the unsubscribe link in any such email or by contacting us.
• Data portability. You may request a copy of your personal data in a structured, machine-readable format.

8. California Privacy Rights (CCPA)

If you are a California resident, you have the right to: (a) know what personal information we collect and how it is used; (b) request deletion of your personal information; (c) opt out of the sale of personal information (we do not sell personal information); and (d) not be discriminated against for exercising your rights. To exercise these rights, contact us at alex@infiniteim.com.

9. International Data Transfers

The Service is operated from the United States. If you are located outside the United States, your information will be transferred to and processed in the United States or other jurisdictions where our service providers operate. By using the Service, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

10. Children’s Privacy

The Service is not directed to individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete it promptly.

11. Third-Party Links

The Service may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on this page and updating the “Last updated” date above. We may also notify you via email for significant changes. Your continued use of the Service after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Infinite Idea Machine, Inc.
Email: alex@infiniteim.com